Here we have some nice examples of emails for Independence Day selected on NewsletterMonitor, the benchmarking platform for email marketing.
Harley-Davidson
Subject Happy 4th of July
Date July 4th 2013
In this email there is a strong reference to the special occasion because of the presence of a giant flag in the background; the sense of freedom is conveyed by the main image being animated and in the copywriting.
It’s remarkable to see the sense of community that they want to keep: i.e. the use of the word ‘friends’ in the main text.
Best practices to be noticed are:
- use of pre-header
- the presence of the menu tab
- share options in the header
- follow them on social networks
Lacoste
Subject Celebrate July 4th with up to 50% Off!
Date July 2nd 2013
Lacoste promotes a special discount aimed to celebrate the day; it’s interesting to note the cross-channel strategy offering the 50% discount both online and in stores. A reference to Independence Day is given by the subject where it is mentioned the date, in the pre-header and in the pattern of the polo worn in the main image representing stars & stripes.
Best practices to be noticed are:
- use of pre-header linked to the dedicated page on the e-commerce channel
- use of store locator
- the presence of the menu tab
- social references in the footer
Samsonite
Subject 4th of July Closeout Sale!
Date July 3th 2013
Samsonite uses a common reference for the day to express the sense of celebration. Notice the fireworks in the main image and the choice of copywriting of the offer code FIREWORK. The layout of this email is quite simple and well-organized.
Best practices to be noticed are:
- use of pre-header
- the presence of the menu tab
- the use of a temporary code as a benefit for subscribers
- a clear call to action
- social references introduced by the sentence: ‘Socialize with us.’
H&M
Subject 4th of July $4 Deals
Date June 29th 2013
H&M uses a great promotional strategy: they selected a few items to sell with a symbolic price of $4, in reference to the number 4 of the day. In referece to upcoming holidays, this fashion news email seems to be a well exploited example by email marketers.
Best practices to be noticed are:
- the presence of the menu tab
- the balance of images and text
- quicklinks in the footer referring to the main website pages
Kate Spade
Subject Our favorite 4th of July essential is…
Date July 4th 2013
Kate Spade has a fun and young approach to their email marketing campaigns. . This email itself embodies this. It seems to remind subscribers: ‘Are you ready to celebrate and be cool?’ The main image changes into the shape of the pair glasses, where you can see fireworks reflected. New summer shades are introduced in an original way, thanks to the special occasion.
Best practices to be noticed are:
- the presence of a pre-header
- a suggestion to whitelist the email in Gmail inbox
- a clear call to action
An overview of the gif image:
Have you already seen our board on Pinterest dedicated to Independence Day?
If you are looking for some more inspiration, check out NewsletterMonitor.
